Pepsi focuses more on the image to draw people in, while Coke uses a lot of bold font words and bold colors to catch consumer’s eyes. Coke used product name repetition and their reputation to help push their advertisement to consumers. Pepsi took a different approach. They decided to use a more sexual image to promote their new skinny can Because Coke has fair marketing strategy that attracts all generation of people of all ages, whereas Pepsi targets mostly younger generation, and tries to make an image of Coke as an uncool drink, and Coke has made more people to appreciate its value and product than Pepsi. Therefore, we should drink Coke that knows how to appreciate all audiences of all ages, regardless of their ages and genders Pepsi vs Coke Essay. Words7 Pages. Pepsi vs Coca Cola. For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals
Coke Vs. Pepsi Essay Example For Students - words | Artscolumbia
We use cookies to give you the best experience possible. Coke and Pepsi in Russia:InPepsi signed an agreement with the Soviet Union which made it the coke vs pepsi essay Western product to be sold to consumers in Russia. This was a landmark agreement and gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand.
However, Pepsi has also had some problems. There has not been an increase in brand loyalty for Pepsi since its advertising blitz in Russia, coke vs pepsi essay, even though it has produced commercials tailored to the Russian market and has sponsored television concerts. On the positive side, Pepsi may be leading Coca-Cola due to the big difference in price between the two colas. While Pepsi sells for Rb 25 centsCoca-Cola sells for Rb For the economy size, Pepsi sells 2 liters for Rb1, but Coca-Cola sells 1.
We will write a custom essay on Coke Vs. Coca-Cola, on the other hand, only moved into Russia 2 years ago and is manufactured locally in Moscow and St.
Petersburg under a license. Moreover, they see it as a foreign brand in Russia. Coke and Pepsi in Poland:Poland, with a population of 38 million people, is the biggest consumer market in central and eastern Europe. The main problems in this area are the centralized economy, the lack of modern production facilities, a non-convertible local currency, and poor distribution. However, since the zloty is now convertible, Coca-Cola realizes the growth potential in Poland.
After Fiat, Coca-Cola is now the second biggest investor in Poland. Coca-Cola has divided Poland into 8 regions with strategic sites in each of these areas. Moreover, it has organized a distribution network to make sure its products are widely available. Also, Coca-Cola, like Pepsi, signed counter trade agreements with Poland. Both trade their concentrate for Polish beer. Conclusion on Eastern Europe:Both Coca-Cola and Pepsi are trying to have their colas available in as coke vs pepsi essay locations in Eastern Europe, but at a cost which consumers would be willing to pay.
The concepts which are becoming more important in Eastern Europe include color, product attractiveness visibility, and display quality. In addition, coke vs pepsi essay, availability meeting local demand by increasing production locallycoke vs pepsi essay, acceptability building brand equityand afford ability pricing higher than local coke vs pepsi essay, but adapting to local conditions are the key factors for Eastern Europe.
Both companies hope that their western images and brand products will help to boost their sales. Coca-Cola has a universal message and campaign since it feels that Eastern Europe is part of the world and should not be treated differently. Currently, it is difficult to say who is winning the cola wars since the data from the relatively new market research firms focusses on major cities.
Pepsi had a commanding 4 to 1 lead in in the former Soviet Union. While both companies have been in Eastern Europe for many years, the main task now is to develop the market. Coca-Cola and Pepsi are in a dogfight, but both will end up as winners. Naturally, Mexico has become another battleground in the international cola wars. The cola war is especially hot here because the per capita consumption of Coca-Cola and Pepsi exceeds that of the United States Murphy, 6.
Mexico is the only soft-drink market in the world that can make this claim. Coke vs pepsi essay face off in Mexico is between Gemex, the largest Pepsi bottler outside the United States, coke vs pepsi essay, and Femsa, the beer and soft drink company that owns the largest Coca-Cola franchise in the world.
Femsa, however, may be at a disadvantage. The challenge in Mexico is to win market share through distribution efficiency Murphy, 6.
With this in mind, each company is undertaking strategic efforts designed to bolster their shares of the Mexican market. The parent companies have joined the battles as well. Coke and Pepsi in China:Coca-Cola originally entered China inbut left in when the Communists took over the country. Init returned with a shipment of 30, cases from Hong Kong. Pepsi, which only entered China inis trying to be the leading soft-drink producer in China by the year The Chinese market presents unique problems.
Those bottlers located in remote areas have virtual monopolies The Coke vs pepsi essay, The battle for China will take place in the interior regions. These areas are unpenetrated as most of the foreign soft-drink producers have set up in the booming coastal cities.
In China, it is easier and politically safer to expand through joint ventures with local bottlers. It is expected that, in China, the company that wins the cola war will win based on the locations of their bottling plants and the quality of the partners they choose The Economist, coke vs pepsi essay, Coca-Cola is bottled at 13 sites across China; five of these are state-owned.
Coke vs pepsi essay, Coca-Cola owns 2 concentrate plants in China. Both companies are plowing profits straight back into expansion. They reason that any returns will not come until the next century, coke vs pepsi essay.
Coke and Pepsi in Saudi Arabia:In Saudi Arabia, Pepsi is the market leader and has been for nearly a generation, coke vs pepsi essay. Part of this is due to the absence of its arch-rival, Coca-Cola.
For nearly 25 years, Coke has been exiled from the desert kingdom. The environment in Saudi Arabia makes the country very conducive to soft-drink sales: alcohol is banned, the climate is hot and dry, the population is growing at 3.
Coca-Cola, long known as red Pepsi, has finally started to fight back. The battle for Saudi Arabia actually began 6 years ago, when the Arab boycott collapsed and Coca-Cola began to make inroads into the Gulf, Egypt, Lebanon, and Jordan, coke vs pepsi essay. Recently, it shipped some 20, coke vs pepsi essay, red coolers into Saudi Arabia over the last 9 months. The company is among the investors in a new factory which, bywill be producing 1. This equates to nearly cans for every Saudi in the country.
Pepsi, trying to fight off the Coca-Cola onslaught, coke vs pepsi essay responded with deep discounting. Conclusion:The new battleground for the cola wars is in the developing markets of Eastern Europe Russia, Romania, The Czech Republic, Hungary, and PolandMexico, China, Saudi Arabia, and India. These long-term commitments by both companies will raise the level of competition and efficiency, and at the same time, bring value to the distribution and production systems of these countries.
Many issues need to be overcome before a company can begin to produce its goods in a foreign country. These issues include political, social, economic, operational, and environmental topics which must be addressed.
BibliographyWorks CitedA red line in the sand, Economist, October 1,p. Chakravarty, Subrata N. How Pepsi broke into India, Forbes, November 27,pp. Clifford, Mark. How Coke Excels, Far Eastern Economic Review, December 30, January 6,p. Coke v Pepsi, The Economist, coke vs pepsi essay, January 29,pp. DeNitto, Emily. Pepsi, Coke think international for future growth, Advertising Age, October 3,p. Murphy, Helen. Cola war erupts in Mexico, Corporate Finance, Maypp. Quelch, John A. Selling in Russia: The march on Moscow, The Economist, March 10,pp.
Stevens, Clifford. Winters, Patricia and Scott Hume. Coke vs. Pepsi: Fighting for Foreign MarketsNovember 27, Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi.
However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots. As we have seen, international marketing can be very complex. Many issues have to PespiCo is facing monetary value hiking issue in Saudi Arabia ; it is aching its farther enlargement in soft drink industry. PepsiCo requested ministry of economic system of UAE to O. a monetary value hiking for their merchandises in the state.
But ministry said Government will direct it to the higher commission of consumer protection association for blessing. Reasons For Expanding To Foreign Markets: Coca-Cola, the major rival of Pepsi has been exiled from the desert land. The Joy of PepsiBritney Spears. Everyone knows who she is. So, of course, coke vs pepsi essay, Pepsi chose her to be their ticket to obtain more Pepsi drinkers. After all, it is the soft drink of the new generation, right? I choose this commercial because it is obviously overt in the sexual tones for men and influential for the new generation young girls and boys.
This commercial is influential in almost any generation. This commercial is enjoyable for young men and older men, because Britney is dressed to impress and entertain them with her body, clothes and moves. The commercial is influential to teen
Coke vs Pepsi - Who's Actually Better?
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Jan 12, · I would choose to drink Coke over Pepsi. Because Coke has a fair marketing strategy that attracts all generations of people of all ages, whereas Pepsi targets mostly the younger generation, and tries to make an image of Coke as an uncool drink, and Coke has made more people to appreciate its value and product than Pepsi Jan 12, · Coca-Cola is closing in on Pepsi’s lead in this country with sales of million cases versus Pepsi’s sales of million cases. The main problems in this area are the centralized economy, the lack of modern production facilities, a non-convertible local currency, and poor distribution.5/5(1) Because Coke has fair marketing strategy that attracts all generation of people of all ages, whereas Pepsi targets mostly younger generation, and tries to make an image of Coke as an uncool drink, and Coke has made more people to appreciate its value and product than Pepsi. Therefore, we should drink Coke that knows how to appreciate all audiences of all ages, regardless of their ages and genders
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