Need A Unique Essay on "Media Analysis Paper"? Use Promo "custom20" And Get 20% Off! Order Now. Commercial One The commercial for Viagra clearly emphasizes ruggedness and masculinity. The background music is Country Western, and the opening footage reveals a man of late middle-age, in cowboy clothing, hauling a trailer through the mud in the An Analysis Of The Media 's Bias Words | 4 Pages. An Analysis of Bias in Media Bias by and within the media is subject to and motivated by a complex but predictable set of factors. These factors are both meaningful and measurable. Bias within the media is oftentimes thought of as simple and straightforward but this is not the case Feb 03, · COMM – Media Analysis #1 (SAMPLE PAPER) The media artifact that I chose to analyze is a move called ‘Focus’. In this movie, Will Smith plays the role a man who runs a black market reselling items that are acquired via scams and pick-pocketing but in an extremely large scale. I found this movie to be extraordinarily well
Media Analysis Paper - College Essay Examples
Forget the all-nighters and find some writing inspiration with our free essay samples on any topic. It's time for you to nail your grades! Regarding the social topic and form of media, I decided to examine how television advertising addresses age, media analysis essay. The focus is on two specific commercials: one for Viagra, a sexual enhancement drug for media analysis essay, and one for Colonial Media analysis essay life insurance.
Many other commercials directly appeal to older consumers, but these two seem to reflect appeals common in advertising focusing on middle-aged people and the elderly. What I came away with was a strong sense of bias, media analysis essay, and of kinds going to both flattering and frightening older people.
Need A Unique Essay on "Media Analysis Paper"? Commercial One The commercial for Viagra clearly emphasizes ruggedness and masculinity.
The background music is Country Western, and the opening footage reveals a man of late middle-age, in cowboy clothing, hauling a trailer through the mud in the open country.
Completely successful, he literally rides off into the sunset, and the final shots are of him pulling into the driveway of a comfortable home or farmhouse. Media analysis essay, the entire commercial is framed in bluish tones, rather than normal color, media analysis essay.
Several elements here go to an age bias, although it is one greatly linked to gender roles as well. There are then three specific references to age, and the first two emphasize wisdom and ability as increased over the years, media analysis essay. The implication is that any sexual issue is easily taken care of when a man recognizes that, as older, he has the experience to know to turn for assistance. Maybe the most interesting aspect of the commercial, in fact, is that there is no direct image or suggestion of a woman as sexual partner.
It is all about the man, and specifically the older man. Consequently, media analysis essay, this is an ad that makes appeals to male ego in the traditional sense. The man who has any sexual issues and does not take Viagra is not a real man any longer, and because he has allowed age to defeat him. It is further implied that the ability to have sex is essential to any true male identity, an implication all the more reinforced by the lack of a woman in the ad.
In short, older men have a responsibility to remain virile, or they lose their value in the world. The women talk about this as media analysis essay coverage for those aged 50 to 85, and that there are no medical exams. There is a very strong emphasis on how no one can be denied, and how the premiums can never change. The younger woman then expresses how this insurance gave her mother peace of mind. The narration discusses how the average cost of a funeral far exceeds Social Security benefits, and the older woman is increasingly convinced that she requires this additional coverage.
Media analysis essay impression of this commercial is that a direct appeal to fear is being made, or the desire to create fear in the senior population. Fear is identified in advertising as a more effective persuasive tool on older audiences, likely because age brings greater concerns regarding health Borchers Here, the younger woman represents the generation that will be burdened by expenses if the older people do not take precautions.
If she fails to get the insurance, she will likely create problems for her own children. Based on this appeal, media analysis essay, then, the woman who is dead exists only in terms of her having left no issues behind her; her claim to media analysis essay remembered well, or with love, relies on this financial foresight. The message is then one reminding the elderly that their value is conditional.
They may expect love and respect only as long as they cause no problems when they die, media analysis essay.
As the older woman is increasingly persuaded to buy the insurance for herself, there is also real urgency here, media analysis essay. Conclusion As noted, many commercials make a variety of appeals to senior citizens. Some flatter, but most seem to rely on fear as the main instrument of persuasion. As with the Viagra ad, nothing overt is expressed, but the main idea is that the old person who does not have coverage for their funeral expenses is the old person who will be resented by their children as a burden, so life value is completely based on financial preparation.
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Need A Unique Essay on "Media Analysis Paper"? Use Promo "custom20" And Get 20% Off! Order Now. Commercial One The commercial for Viagra clearly emphasizes ruggedness and masculinity. The background music is Country Western, and the opening footage reveals a man of late middle-age, in cowboy clothing, hauling a trailer through the mud in the An Analysis Of The Media 's Bias Words | 4 Pages. An Analysis of Bias in Media Bias by and within the media is subject to and motivated by a complex but predictable set of factors. These factors are both meaningful and measurable. Bias within the media is oftentimes thought of as simple and straightforward but this is not the case Feb 03, · COMM – Media Analysis #1 (SAMPLE PAPER) The media artifact that I chose to analyze is a move called ‘Focus’. In this movie, Will Smith plays the role a man who runs a black market reselling items that are acquired via scams and pick-pocketing but in an extremely large scale. I found this movie to be extraordinarily well
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